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Time flies when you’re having fun


Published on Monday, 03 August 2015 by Chris Botha in The Mediashop news
Isn't it funny how as you get older, every year seems to go by quicker? Here we are, and already half of 2015 is history! I once attended a talk where Adrian Gore from Discovery explained the phenomenon. Basically, as…
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…

Economists, marketers and doomsayers – it’s as clear as mud


Published on Monday, 13 July 2015 by Jedd Cokayne in Economics
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…

What have we learnt from the latest RAMS 2015 release?


Published on Monday, 22 June 2015 by Margie Knap in Marketing
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…

The myths of Programmatic


Published on Monday, 01 June 2015 by Dylan Roberts in Digital
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video have all since been added, and…

The state of digital in South Africa


Published on Monday, 18 May 2015 by Richard Lord in Digital
New media! That is how many people still refer to digital. But my question is how can something that has been around since the mid 90s (if not earlier) still be referred to as "new media"? What does digital have…

The MediaShop + FGI = FYI


Published on Friday, 20 February 2015 by Richard Lord in The Mediashop news
Addressing the industry need for more insight specific based strategies, The MediaShop and research house FGI have teamed up, creating a collaboration entitled 'FYI'. "We believe that in this era of media proliferation, consumer confusion and accountability, the insight that…

The future. It is here


Published on Friday, 13 February 2015 by Richard Lord in Technology
In January I was fortunate enough to check off one of the long-standing items on my bucket list. For those of you who don't know me, I am the world’s biggest techno geek. So it has always been my dream…
Looking at the trend forecasts and projections coming out of Fluxtrends (www.fluxtrends.co.za), Bizcommunity (www.bizcommunity.co.za) and Trendwatching (www.trendwatching.com), there are some interesting prospects out there for the South African marketing and media fraternity to consider.
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