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Media ShopTalk: w/c 1st July 2013 - Distribution of Content.


Published on Monday, 01 July 2013 by Chris Botha
The recent release of the Audit Bureau of Circulations (ABC) results - brought with it the usual hoopla, shouts of doom and gloom, and general sentiment that print is headed for a swift and sudden death. The numbers after all…
New weighting measures were introduced into the TV measurement survey TAMS in 2012 Q3. Thus audiences of 2012 Q3 and later should not be compared directly to audiences of previous periods. This means it is inadvisable to combine the apples…
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