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Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
The (online) media world is changing fast - really fast. Blink and you might miss it. We are living in exciting times where buying efficiency, campaign measurability and performance are no longer just buzz words but now actually achievable! Technology…

Big insight into big data


Published on Saturday, 10 May 2014 by Deborah Usher
Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…

The wheat from the chaff


Published on Saturday, 12 April 2014 by Kevin van Deventer
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…

“Digital Video – what are we really talking about?”


Published on Friday, 28 March 2014 by Andrew Dabbs
One has to ask the question. Why aren't media planners embracing yet the convergence of media? Using all the screens and opportunities to gain exposure for TV executions that costs millions to produce? I have tried to resolve video and…

Hard Working Advertising


Published on Friday, 14 March 2014 by Jedd Cokayne
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…

Social Media and the Upcoming Election


Published on Friday, 07 March 2014 by Chris Botha
The US presidential elections in 2009 redefined US politics and electioneering in so many ways. The most obvious being Barack Obama becoming the first black President of the USA, but the second being the massive and influential role that social…

Is SWOT analysis taking a leap?


Published on Friday, 21 February 2014 by Sandra Burger
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…

I have R50K left in my budget, let me try some Facebook.


Published on Tuesday, 18 February 2014 by Richard Lord
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…
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