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Seven deadly sins of Programmatic


Published on Friday, 12 September 2014 by Dylan Roberts
Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the 'saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads'. Or is it? Though programmatic…

‘Who’s in an audience?’


Published on Friday, 05 September 2014 by Isla Prentis
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…

The Argument for Online Video Ad placement


Published on Saturday, 16 August 2014 by Estiaan Robbetze
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…

What is happening in the SA radio landscape


Published on Friday, 18 July 2014 by Richard Lord
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…

Brand evolution matters.


Published on Friday, 11 July 2014 by Jedd Cokayne
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…

First quarter ABC’s - read all about it!


Published on Friday, 06 June 2014 by Tumi Mokgadinyane
South Africa has seen some of the most newsworthy times over the past six months. Newsrooms have been buzzing and even those who don’t normally read have probably picked up a print publication or two. Events have certainly got us…
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
The (online) media world is changing fast - really fast. Blink and you might miss it. We are living in exciting times where buying efficiency, campaign measurability and performance are no longer just buzz words but now actually achievable! Technology…

Big insight into big data


Published on Saturday, 10 May 2014 by Deborah Usher
Are you keeping track of a potential revolution called big data? Internationally, everyone is talking about big data and there is a distinct possibility that it will change the world. Basically, big data refers to our ability to collect and…
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