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The future. It is here


Published on Friday, 13 February 2015 by Richard Lord
In January I was fortunate enough to check off one of the long-standing items on my bucket list. For those of you who don't know me, I am the world’s biggest techno geek. So it has always been my dream…
Looking at the trend forecasts and projections coming out of Fluxtrends (www.fluxtrends.co.za), Bizcommunity (www.bizcommunity.co.za) and Trendwatching (www.trendwatching.com), there are some interesting prospects out there for the South African marketing and media fraternity to consider.

Five Digital Trends for 2015


Published on Monday, 26 January 2015 by Dylan Roberts
I came across an awesome article written by Beverly Macy for SayDaily.com which outlines five up-coming trends in digital for 2015. I have made some edits and added some of my own takeouts to localise the data, but here's the…

The Cascade of Data


Published on Saturday, 22 November 2014 by Tumi Mokgadinyane
It's important to take a step back and understand that data is data. Whether you're using AMPS's 'any research' function to filter out insights, looking at consumer behavioural and attitudinal views, or using it to simply put a media strategy…

The future of Television


Published on Friday, 14 November 2014 by Deborah Usher
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is…

MediaShop looks at Out Of Home (OOH) ideas that add real value


Published on Saturday, 27 September 2014 by Craig Wallis
I was recently looking at our new client Nedbank's solar powered traffic light billboards initiative in Johannesburg. It got me thinking about how this platform can add value. If you have been living out of the country for the past…

The MediaShop looks at what is, was and will be for the rest of 2014...


Published on Friday, 19 September 2014 by Chris Botha
100 days to go… yes, that’s it! At the time of writing this, there are only a 100 days to go until Christmas. Exclude public holidays and weekends and there are 65 working days left in the year. And there…

Seven deadly sins of Programmatic


Published on Friday, 12 September 2014 by Dylan Roberts
Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the 'saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads'. Or is it? Though programmatic…

‘Who’s in an audience?’


Published on Friday, 05 September 2014 by Isla Prentis
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…
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