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Understanding a brand and connecting it digitally


Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…

The integration challenge


Published on Tuesday, 17 May 2016 by Kevin Ndinguri in Economics
Being at a media agency we've all heard this term, Integration, bandied about by our fellow agency partners and clients over the years but let's be honest…have we ever really achieved integration in the way we work on our clients…
I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and prefer the factual stuff, and besides, History was always my favourite subject at school, so reading up about people and…

Mirror, mirror on the wall, who is the most innovative of them all?...


Published on Thursday, 21 April 2016 by Craig Wallis in Digital
Craig Wallis, Business Unit Manager at The MediaShop, pays homage to the commuter advertising industry Aaaah, the good old days… Remember them? I do. Those were the days when you actually had real friends, when people who followed you were…

The Millennial Mindset®


Published on Wednesday, 06 April 2016 by Shantel Morgan in Marketing
Shantel Morgan, Insight Strategist at The MediaShop shares her perspective on being part of the Millennial generation, an age group she says stands out from the rest. It seems like everyone is obsessed with my generation, the Millennials, and the…
So Women are from Venus and Men are from Mars right? Maybe and maybe not, especially when it comes to media consumption! How different are we then – men and women – when it comes to what we watch and…

TV is no longer the hero of the living room


Published on Friday, 11 March 2016 by Laiza Zikalala in Technology
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. TV wasn’t yet fully adopted in the black community, but together we would gather and watch it at one of…

#Overshare


Published on Saturday, 05 March 2016 by Maggie Pronto in The Mediashop news
I may be giving away my age here – I am hitting the "naughty 40's" this year after all; but I have to ask the question: Is it just me, or is nothing sacred anymore? Everyone is living their lives…

The future is all about automisation


Published on Friday, 26 February 2016 by Sandra Burger in Technology
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…
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