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The World of eSports


Published on Thursday, 16 February 2017 by Margie Knap in Technology
More gamers are playing sports online and brands are getting involved, says Margie Knap, Senior Strategist at The MediaShop MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota…

Technology is changing the world! Keep up or you will be left behind!...


Published on Monday, 21 November 2016 by Richard Lord in Technology
Let's face it, the world is changing – and changing rapidly. Think about your favourite online platform, those ubiquitous technologies that you use every day and just simply can’t live without…WhatsApp, Twitter, Facebook, YouTube, Uber, AirBNB. Did you know that…
Artificial Intelligence, Chatbots, Live Streaming, Social Influencers - these are a few of our favourite (social media) things... When I first read this article authored by entrepreneur, author, blogger and marketer Jeff Bullas, I completely agreed that his predictions show…

The new consumer currency is here


Published on Wednesday, 12 October 2016 by Katharine Liese in Economics
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments…

Did your friend make you buy that?


Published on Thursday, 06 October 2016 by Craig Wallis in Marketing
Operating in the media arena, I have been privileged enough to have been exposed to a lot of ground breaking and innovative media types, in fact we have an abundance of entrepreneurial media owners in South Africa, but just how…
I was tempted to write this article in the same style of that famous joke book “Everything that men know about women”. This massively thick book, when opened, displays a multitude of blank pages. Pretty much what men do know…

Have we hit the peak?


Published on Thursday, 08 September 2016 by Avtaar Mohanlall in Economics
We’ve got an app for that... Avtaar Mohanlall, Digital Media Strategist at The MediaShop says that there will always be a place for brands and people to innovate. At the moment it's all about the App! Big ones, small ones,…

Innovating within an agency ecosystem? Loosen up and just create!


Published on Thursday, 25 August 2016 by Kevin Ndinguri in Digital
Kevin Ndinguri, Business Unit Manager at The MediaShop says that by embracing and using content generators, their platforms and audience, the traditional media agency will be able to remove any bureaucracy that often stifles initiatives.

Are we watching more or less TV during the holidays?


Published on Monday, 15 August 2016 by Belinda Kayton in Technology
The MediaShop's Belinda Kayton says that it seems we find a way to watch the box no matter where we are or what time of year it is. And don't be fooled by thinking that there's low viewership on a…
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