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Exploring how story telling can benefit brands


Published on Tuesday, 08 September 2015 by Laiza Zikalala
Storytelling is one of the oldest forms of passing knowledge from person to another, and much of what we consider to be facts are influenced by stories and how we interpret them. From childhood through adulthood, we are drawn to…

Future of Retail


Published on Tuesday, 25 August 2015 by Sean Sullivan
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…

When Technology meets insights


Published on Friday, 21 August 2015 by Tumi Mokgadinyane
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…

Time flies when you’re having fun


Published on Monday, 03 August 2015 by Chris Botha
Isn't it funny how as you get older, every year seems to go by quicker? Here we are, and already half of 2015 is history! I once attended a talk where Adrian Gore from Discovery explained the phenomenon. Basically, as…
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…

Economists, marketers and doomsayers – it’s as clear as mud


Published on Monday, 13 July 2015 by Jedd Cokayne
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…

What have we learnt from the latest RAMS 2015 release?


Published on Monday, 22 June 2015 by Margie Knap
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…

The myths of Programmatic


Published on Monday, 01 June 2015 by Dylan Roberts
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video have all since been added, and…
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