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Digital OOH: through my eyes…


Published on Tuesday, 20 October 2015 by Craig Wallis
Whenever some new technology becomes available, every man and his dog sets-out to become a media owner as they search for a place to deploy this technology to deliver "the most amazing audience" to marketers! Enter Stage Left: Digital Out…

Are brands doing enough to win over the consumer?


Published on Friday, 16 October 2015 by Jedd Cokayne
I for one am super excited that the Rugby World Cup is here. Besides the dismal first game by the Springboks going down to Japan I still think it’s going to be a fantastic spectacle with a number of the…

Do people pay attention to ads anymore?


Published on Tuesday, 29 September 2015 by Richard Lord
Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for…

Exploring how story telling can benefit brands


Published on Tuesday, 08 September 2015 by Laiza Zikalala
Storytelling is one of the oldest forms of passing knowledge from person to another, and much of what we consider to be facts are influenced by stories and how we interpret them. From childhood through adulthood, we are drawn to…

Future of Retail


Published on Tuesday, 25 August 2015 by Sean Sullivan
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…

When Technology meets insights


Published on Friday, 21 August 2015 by Tumi Mokgadinyane
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…
This year was the 62nd Cannes Festival of Creativity, held in Cannes, in the South of France. It attracted a record number of entries - 40 133 from around the world, hosting a staggering 13 500 delegates. Most notably in…

Time flies when you’re having fun


Published on Monday, 03 August 2015 by Chris Botha
Isn't it funny how as you get older, every year seems to go by quicker? Here we are, and already half of 2015 is history! I once attended a talk where Adrian Gore from Discovery explained the phenomenon. Basically, as…
Will I, as an OOH media buyer, still be relevant in this year? (the year that I incidentally turn 54…) Well why wouldn’t an OOH media buyer be relevant anymore? It could be because there is something rather radical happening…
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