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The future is all about automisation


Published on Friday, 26 February 2016 by Sandra Burger
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…

Maximising ad value in a tough economic climate.


Published on Thursday, 25 February 2016 by Jedd Cokayne
It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more…

Digital media: What’s going to be big in 2016?


Published on Tuesday, 02 February 2016 by Richard Lord
So here we are - 2016, with yet another year under our belts. 2015 held some interesting developments in the digital space. We saw the launch of Instagram ads, the rise of programmatic media, Facebook and Twitter video ads and…

Is on-demand TV going to become in demand?


Published on Tuesday, 26 January 2016 by Isla Prentis
Personally, I prefer to keep my DSTV subscription because where else in the world will you get the sports coverage that Supersport provides? Because of that, I hadn’t even bothered to look at the Showmax or Netflix offerings. Yet, after…

The frog in the pot


Published on Tuesday, 01 December 2015 by Chris Botha
Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…

Audiences are more than just statistics…


Published on Tuesday, 10 November 2015 by Aubrey Mdlalose
Often we get told by analysts that, for example, Serena Williams is more likely to win the grand slam over Maria Sharapova, or Roger Federer over a Novak Djokovic. We're told that we will go into a recession in the…

Digital OOH: through my eyes…


Published on Tuesday, 20 October 2015 by Craig Wallis
Whenever some new technology becomes available, every man and his dog sets-out to become a media owner as they search for a place to deploy this technology to deliver "the most amazing audience" to marketers! Enter Stage Left: Digital Out…

Are brands doing enough to win over the consumer?


Published on Friday, 16 October 2015 by Jedd Cokayne
I for one am super excited that the Rugby World Cup is here. Besides the dismal first game by the Springboks going down to Japan I still think it’s going to be a fantastic spectacle with a number of the…

Do people pay attention to ads anymore?


Published on Tuesday, 29 September 2015 by Richard Lord
Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for…
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