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Once more with Meaning


Published on Tuesday, 25 July 2017 by Maggie Pronto in Marketing
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…

Google’s New Algorithm


Published on Tuesday, 06 June 2017 by Jarred Mailer-Lyons in Technology
Google's new algorithm may be called Fred - here's what you need to know Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to…

Speaking of Digital Monopolies


Published on Monday, 29 May 2017 by Chris Botha in Digital
Digital monopolies and the global economies that are benefitting Chris Botha: Group MD of The MediaShop The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include "monopolies", "foreign…

Driverless cars and OOH


Published on Wednesday, 24 May 2017 by Craig Wallis in Technology
Driverless Cars: The Death Knell for Roadside Billboards? Craig Wallis, Business Unit Director at The MediaShop I was recently provided with an interesting report by the US law firm, Venable LLP, entitled "The Future of OOH in a Self-Driving America".…

Building Opening


Published on Wednesday, 24 May 2017 by Tony Banahan in The Mediashop news
When The MediaShop's Johannesburg operation moved offices to its new premises in Bryanston, Chris and the team took advantage of the 'down time' to take up the Mannequin Challenge. "Great Minds Think Different - we put a lot of thought…

It’s Squeaky Bum Time for South Africa


Published on Tuesday, 16 May 2017 by Jedd Cokayne in Economics
Jedd Cokayne, Business Unit Manager for The MediaShop Junk Status. Two words that evoke a generally negative emotional response in every adult South African, but what can brands do to stay ahead? It’s landed, just like that irritating aunt at…

Does advertising need to catch up with the internet?


Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…

Walk a mile in your consumer’s shoes to discover the pot of gold!...


Published on Wednesday, 03 May 2017 by Louise Hefer in Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…

YouTube's Ad Controversy And How It Affects You


Published on Tuesday, 25 April 2017 by Kevin Ndinguri in Marketing
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…
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