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The Power of Televised History


Published on Friday, 14 October 2022 by Megan Walker in Digital
Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen's funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated - more than Live Aid 1985 and…

The Return of the Sport Lover


Published on Monday, 03 October 2022 by Kgavgelo Masenya in Marketing
Kgavgelo Masenya, Strategist at The MediaShop It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly…

What’s the difference between an Influencer and a Content Creator?...


Published on Friday, 23 September 2022 by Riezkhah Allan in Marketing
Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory... this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a…

The Metaverse: Advertising and the future of marketing


Published on Thursday, 08 September 2022 by Isabel Smit in Marketing
Isabel Smit, Implementation Planner at The MediaShop The Metaverse is here, but only in its infancy. Many of us may think of the Metaverse as that virtual world we’ll one day be able to enter with VR headsets and see-through…

Is Print ever going to die?


Published on Wednesday, 31 August 2022 by Lerato Senne in Economics
Lerato Senne, Insights Strategist at The MediaShop A few years ago, we were frightened by this statement and the impact that digital would have on print’s ‘market share’. As a Market Analyst working at one of the biggest print media…

Break out the tinsel!


Published on Friday, 19 August 2022 by Chris Botha in The Mediashop news
Chris Botha, Group Managing Director at Park Advertising Every year when October comes around, I stand in shock and awe that it is that time of the year again! Another festive season of wrapping paper, Father Christmas’s and overflowing consumerism.…

Consumer Pressure Elevated to level 6 or is it higher?


Published on Thursday, 11 August 2022 by Lwazi Mhlongo in Marketing
Lwazi Mhlongo, Media Planner at The MediaShop It's the year 2022 in the eighth month, and the country has emerged out of Lockdown as a result of the global Covid pandemic. Petrol prices have skyrocketed to unprecedented highs, loadshedding intensified…

A day in the life of the distracted driver


Published on Wednesday, 03 August 2022 by Thobekile Radebe in Marketing
Thobekile Radebe, OOH Strategist at The MediaShop As with all of us, there are so many brands vying for my attention from the moment I leave the house to when I finally reach my destination. Between making sure that I…

Industry Awards - a necessary evil?


Published on Tuesday, 26 July 2022 by Claire Herman in Marketing
Claire Herman, Media Operations Manager at The MediaShop. The MediaShop is one of the most awarded media agencies in South Africa, and we are very proud of our awesome track record. This past week we received a Finalist in the…
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