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I am Woman Hear me Roar


Published on Monday, 11 February 2019 by Chipo Mujuru in Marketing
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?…

To compare or not to compare


Published on Thursday, 31 January 2019 by Belinda Kayton in Marketing
Belinda Kayton, Media Strategist at The Mediashop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B…

Look for the positivity throughout 2019…


Published on Tuesday, 22 January 2019 by Gareth Grant in Economics
Gareth Grant, Business Unit Director at The MediaShop challenges us to lose negativity And just like that it’s 2019! The festive season decorations have been packed away and the Easter eggs have already found a new home on the impulse…

Why the wall?


Published on Monday, 14 January 2019 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what…

The Frog in the Pot


Published on Tuesday, 11 December 2018 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…

Print is dying and Radio is next!


Published on Tuesday, 04 December 2018 by Marino Sigalas in Technology
Print is dying and Radio is next! Now that was dramatic! OK, maybe I should change the header to “Radio as we know it is dying” says Marino Sigalas from The MediaShop. That’s because just like when the internet crawled…

Looking up towards 2019…


Published on Monday, 26 November 2018 by Gareth Grant in Technology
Gareth Grant, Business Unit Manager at The MediaShop says that we’re looking at our smartphones every 12 minutes, but is it making us smarter? In today’s hyper connected ‘smart’ world, we find ourselves operating at an increasing and ever demanding…
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…

On Comic Con, YouTubers and the business of gaming


Published on Tuesday, 13 November 2018 by Jarred Mailer-Lyons in Technology
Jarred Mailer-Lyons Digital Media Strategist at The MediaShop investigates how 8 million gaming South Africans spend their time. I recently attended the Business of Gaming Forum (BOGF) in association with Comic Con South Africa, which hosted over 40,000 fans of…
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