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The Cascade of Data


Published on Saturday, 22 November 2014 by Tumi Mokgadinyane in Digital
It's important to take a step back and understand that data is data. Whether you're using AMPS's 'any research' function to filter out insights, looking at consumer behavioural and attitudinal views, or using it to simply put a media strategy…

The future of Television


Published on Friday, 14 November 2014 by Deborah Usher in Technology
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is…

MediaShop looks at Out Of Home (OOH) ideas that add real value


Published on Saturday, 27 September 2014 by Craig Wallis in The Mediashop news
I was recently looking at our new client Nedbank's solar powered traffic light billboards initiative in Johannesburg. It got me thinking about how this platform can add value. If you have been living out of the country for the past…
100 days to go… yes, that’s it! At the time of writing this, there are only a 100 days to go until Christmas. Exclude public holidays and weekends and there are 65 working days left in the year. And there…

Seven deadly sins of Programmatic


Published on Friday, 12 September 2014 by Dylan Roberts in Digital
Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the 'saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads'. Or is it? Though programmatic…

‘Who’s in an audience?’


Published on Friday, 05 September 2014 by Isla Prentis in Marketing
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…

The Argument for Online Video Ad placement


Published on Saturday, 16 August 2014 by Estiaan Robbetze in Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…

What is happening in the SA radio landscape


Published on Friday, 18 July 2014 by Richard Lord in Technology
Having spent the better part of two years working at the RAB in the UK in the early to mid-2000s it always surprised me that radio as a media type was not particularly well supported by UK advertisers. It was…

Brand evolution matters.


Published on Friday, 11 July 2014 by Jedd Cokayne in Marketing
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
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