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Posts in:Technology

TV is no longer the hero of the living room


Published on Friday, 11 March 2016 by Laiza Zikalala in Technology
I remember growing up in the seventies when watching TV was a special occasion; we actually dressed up for it. TV wasn’t yet fully adopted in the black community, but together we would gather and watch it at one of…

The future is all about automisation


Published on Friday, 26 February 2016 by Sandra Burger in Technology
The increasing jump in productivity makes the argument for automisation in the near future that much stronger or imperative, says Dana Borowka from Lighthouse Consulting Services, LLC, in LA. Currently, marketers are shying away from this, because of cost and…

Is on-demand TV going to become in demand?


Published on Tuesday, 26 January 2016 by Isla Prentis in Technology
Personally, I prefer to keep my DSTV subscription because where else in the world will you get the sports coverage that Supersport provides? Because of that, I hadn’t even bothered to look at the Showmax or Netflix offerings. Yet, after…

When Technology meets insights


Published on Friday, 21 August 2015 by Tumi Mokgadinyane in Technology
No other time in advertising history has exemplified the marriage of insights and technology quite like this year’s Loeries and Cannes advertising festivals. The big winners who received standing ovations from industry peers and media mention aplenty where those whose…

The future. It is here


Published on Friday, 13 February 2015 by Richard Lord in Technology
In January I was fortunate enough to check off one of the long-standing items on my bucket list. For those of you who don't know me, I am the world’s biggest techno geek. So it has always been my dream…
Looking at the trend forecasts and projections coming out of Fluxtrends (www.fluxtrends.co.za), Bizcommunity (www.bizcommunity.co.za) and Trendwatching (www.trendwatching.com), there are some interesting prospects out there for the South African marketing and media fraternity to consider.

The future of Television


Published on Friday, 14 November 2014 by Deborah Usher in Technology
Television entertains us, informs us, inspires us and accompanies us everywhere we go. It is a fundamental part of almost everyone’s lives in one way or another, and is so woven into the fabric of our lives that it is…

The Argument for Online Video Ad placement


Published on Saturday, 16 August 2014 by Estiaan Robbetze in Technology
The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. People…
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