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Posts in:Marketing

A blog about a blog


Published on Monday, 25 February 2019 by Yvette Gengan in Marketing
Yvette Gengan, Digital Media Manager at The MediaShop If you are anything like me then blogging is no Friday night 'Netflix and chill' for you either. I over think the whole process. In fact, I pondered for days for a…

Who is listening if we are not?


Published on Monday, 18 February 2019 by Lerato Senne in Marketing
Lerato Senne, Insights Strategist at The MediaShop says that with the rise of technology and more advanced cellphones, human behaviour is becoming more anti-social than ever with a ‘present yet absent' type of behaviour. There's no doubt that technology is…

I am Woman Hear me Roar


Published on Monday, 11 February 2019 by Chipo Mujuru in Marketing
Chipo Mujuru. Digital Media Strategist at The MediaShop On December 14th 2018, Khanyi Dhlomo made headlines after announcing that she’d be closing down Ndalo Media. The industry gave a collective shudder and my mind started reeling. How could this be?…

To compare or not to compare


Published on Thursday, 31 January 2019 by Belinda Kayton in Marketing
Belinda Kayton, Media Strategist at The Mediashop says that comparative advertising isn’t rude, it could be brilliant! The ad wasn’t rude, obnoxious or over-the-top. It was actually really quite useful, asking: “Vehicle A has such n such brakes, Vehicle B…

Why the wall?


Published on Monday, 14 January 2019 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the future will be built by Wall Breakers, not Builders There is something about Donald Trump that I admire. I don’t agree with some of his political views but what…

The Frog in the Pot


Published on Tuesday, 11 December 2018 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…

Brands are so much more than just a logo


Published on Tuesday, 06 November 2018 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to…
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