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Posts in:Marketing

Facebook is not a social media platform


Published on Tuesday, 21 June 2016 by Richard Lord in Marketing
I have an agenda and I am not ashamed to admit it. Let me start out by saying that I am a Facebook fan! My agenda is to convince you why you should be buying ads on Facebook. I do…

It's a love story in the making


Published on Thursday, 02 June 2016 by Katharine Liese in Marketing
They say that the eye is the window to the soul – a portal into the understanding of the mystical, the unknown and the deepest truth. A study done a few years back by psychologist Arthur Aron discovered that there…

Understanding a brand and connecting it digitally


Published on Friday, 27 May 2016 by Jarred Mailer-Lyons in Marketing
Brands have been around as long as there have been things to sell. The term ‘brand’ originated from the stamp carved onto a product to certify its purity, authenticity and origin. Branding in the modern sense only began to play…
I've been doing a lot of reading over the past few months. I’m not much of a fiction reader, and prefer the factual stuff, and besides, History was always my favourite subject at school, so reading up about people and…

The Millennial Mindset®


Published on Wednesday, 06 April 2016 by Shantel Morgan in Marketing
Shantel Morgan, Insight Strategist at The MediaShop shares her perspective on being part of the Millennial generation, an age group she says stands out from the rest. It seems like everyone is obsessed with my generation, the Millennials, and the…

The frog in the pot


Published on Tuesday, 01 December 2015 by Chris Botha in Marketing
Wow how fast the world changes! This fact was made more evident once again when a few days ago, my mentor and friend, Harry Herber gave me a copy of the March 1998 Advantage Magazine. (Remember it? Courtesy John Farquhar?)…

Audiences are more than just statistics…


Published on Tuesday, 10 November 2015 by Aubrey Mdlalose in Marketing
Often we get told by analysts that, for example, Serena Williams is more likely to win the grand slam over Maria Sharapova, or Roger Federer over a Novak Djokovic. We're told that we will go into a recession in the…

Digital OOH: through my eyes…


Published on Tuesday, 20 October 2015 by Craig Wallis in Marketing
Whenever some new technology becomes available, every man and his dog sets-out to become a media owner as they search for a place to deploy this technology to deliver "the most amazing audience" to marketers! Enter Stage Left: Digital Out…
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