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Posts in:Marketing

Are we agile enough?


Published on Thursday, 16 March 2023 by Claire Herman in Marketing
Claire Herman, Media Operations Manager at The MediaShop. Some time ago I read a McKinsey & Co. article titled “When agile marketing breaks the agency model”. Though this article has been on my mind for a while, it’s more poignant…

#Authentic


Published on Monday, 13 March 2023 by Arisha Saroop in Marketing
Written by Arisha Saroop, Managing Director, The MediaShop Durban. #OwnYourTruth; #Unapologetic; #KeepingItReal - We have all seen these hashtags and we understand what it means from a personal perspective, but what does it mean for a brand.

Catch ‘em while they’re young…


Published on Friday, 10 February 2023 by Marina da Cruz in Marketing
Marina da Cruz, Media Strategist at The MediaShop on TikTok, YouTube and toothpaste Are there any brands that you use because your mom introduced you to them? I still do. I’ve always used Aquafresh Fresh and Minty toothpaste because that’s…
Snaye Mdubu, Intern at The MediaShop. My business unit manager recently gave me a book entitled “It’s not inside, it’s on top”, by Khanya Mtshali. This writer and cultural critic has brought me a warm cup of nostalgia with a…

Have we lost the plot?


Published on Friday, 28 October 2022 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Director at The MediaShop wonders if we are unnecessarily overcomplicating our lives in the media and marketing industries. Much to my delight the URC (United Rugby Championships) has started up again with the SA sides coming…

Making the case for bland advertising


Published on Thursday, 20 October 2022 by Dashni Vilakazi in Marketing
There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or…

The Return of the Sport Lover


Published on Monday, 03 October 2022 by Kgavgelo Masenya in Marketing
Kgavgelo Masenya, Strategist at The MediaShop It goes without saying that the past two years have been tough for sports fans following the persistence of the pandemic, and the strains of the economic, societal, and organisational shifts in an increasingly…

What’s the difference between an Influencer and a Content Creator?...


Published on Friday, 23 September 2022 by Riezkhah Allan in Marketing
Riezkah Allan, Media Strategist at The MediaShop Kitana wins, flawless victory... this memorable Mortal Kombat sound clip is a compilation that TikTok created for users to share their content, whether the user just had their nails done or had a…
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