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Posts in:Marketing

The wheat from the chaff


Published on Saturday, 12 April 2014 by Kevin van Deventer in Marketing
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…

Hard Working Advertising


Published on Friday, 14 March 2014 by Jedd Cokayne in Marketing
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…

Is SWOT analysis taking a leap?


Published on Friday, 21 February 2014 by Sandra Burger in Marketing
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…

I have R50K left in my budget, let me try some Facebook.


Published on Tuesday, 18 February 2014 by Richard Lord in Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…

The Rise of the Millennial Consumer


Published on Monday, 16 September 2013 by Merissa Himraj in Marketing
The Rise of the Millennial Consumer The world is in a constant state of change. Now more than ever before. Daily if not hourly, new technology advances, changing the way we interact and communicate. The push for constant innovation is…
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