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Posts in:Marketing

What have we learnt from the latest RAMS 2015 release?


Published on Monday, 22 June 2015 by Margie Knap in Marketing
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…

‘Who’s in an audience?’


Published on Friday, 05 September 2014 by Isla Prentis in Marketing
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…

Brand evolution matters.


Published on Friday, 11 July 2014 by Jedd Cokayne in Marketing
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…

The wheat from the chaff


Published on Saturday, 12 April 2014 by Kevin van Deventer in Marketing
In June 2007 I wrote an article based on separating the wheat from the chaff regarding the 'new media' that, at the time, were fighting for their share of the advertising pie and delivery in terms of real reach and…

Hard Working Advertising


Published on Friday, 14 March 2014 by Jedd Cokayne in Marketing
In the 70s it was the decade of massive soaps- Dallas and Falcons Crest. The 80's were owned by sitcoms. But for the past 15 or 20 years - starting with Big Brother- TV has been dominated by literally hundreds…

Is SWOT analysis taking a leap?


Published on Friday, 21 February 2014 by Sandra Burger in Marketing
*Based on a McKinsey article The Strength, which can be found at: http://www.mckinsey.com/insights/high_tech_telecoms_internet/the_strength_of_weak_signals Traditional SWOT analyses could possibly be leaping forward with limited time and newer ways of getting to the bottom of a solution, but has it really changed…

I have R50K left in my budget, let me try some Facebook.


Published on Tuesday, 18 February 2014 by Richard Lord in Marketing
I have R50K left in my budget, let me try some Facebook. Richard Lord, Associate Media Director, The MediaShop I have been Head of Digital at The MediaShop since September 2013 and in those short six months I have come…
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