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Posts in:Marketing

Are brands doing enough to win over the consumer?


Published on Friday, 16 October 2015 by Jedd Cokayne in Marketing
I for one am super excited that the Rugby World Cup is here. Besides the dismal first game by the Springboks going down to Japan I still think it’s going to be a fantastic spectacle with a number of the…

Do people pay attention to ads anymore?


Published on Tuesday, 29 September 2015 by Richard Lord in Marketing
Do people pay attention to ads anymore? I seriously doubt it! We have seen the average click through rates on digital banners decreasing by more than 60% in the past ten years and ever more declining day-after recall rates for…

Exploring how story telling can benefit brands


Published on Tuesday, 08 September 2015 by Laiza Zikalala in Marketing
Storytelling is one of the oldest forms of passing knowledge from person to another, and much of what we consider to be facts are influenced by stories and how we interpret them. From childhood through adulthood, we are drawn to…

Future of Retail


Published on Tuesday, 25 August 2015 by Sean Sullivan in Marketing
I wouldn't consider myself the kind of guy who ever needs retail therapy. In fact I dread a Saturday morning trip to any Jozi shopping centre. If it's a non-negotiable, the mission is planned as precisely as any war manoeuvre…

What have we learnt from the latest RAMS 2015 release?


Published on Monday, 22 June 2015 by Margie Knap in Marketing
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn't wait to delve into the data to see which TV station had grown the most, what radio station was performing…

‘Who’s in an audience?’


Published on Friday, 05 September 2014 by Isla Prentis in Marketing
When deciding to market a brand, one of the first things marketers usually do is decide who they are going to target. Whilst this step might seem to be a simple textbook part of the process, it should be done…

Brand evolution matters.


Published on Friday, 11 July 2014 by Jedd Cokayne in Marketing
Contrary to popular belief I don't consider myself very old and tend to have a very youthful outlook on life. Having a 12 year old son can either help you stay in that bubble or ultimately burst it for you.…
Many marketers ask the question, when does my ad wear out? Well, when it comes to television the truth is that most ads wear out in marketing offices long before they wear out in the consumer's mind. Each year when…
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