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Posts in:Marketing

Don’t be so hard on yourself, South Africa


Published on Tuesday, 16 July 2019 by Gareth Grant in Marketing
Gareth Grant, Business Unit Manager at The MediaShop We as South Africans can be pretty tough on ourselves. Just look how fickle we can be when it comes to supporting our beloved national sports teams. How dare the Springboks or…

Digital marketing in a third world country


Published on Thursday, 04 July 2019 by Makgotso Sekete in Marketing
Makgotso Sekete, Media Strategist at The MediaShop As a third world country, traditional media is our main method of communication with radio, television and OOH the highest consumed mediums across various markets in South Africa. But digital is growing at…

Content must find me


Published on Monday, 24 June 2019 by Andile Qokweni in Marketing
Andile Qokweni Business Unit Manager No better situation demonstrates the availability of content across the board than the amount of entertainment available to kids. I grew up in the 90s with an MNET decoder and I felt I had an…

Ubiquitous DOOH


Published on Tuesday, 11 June 2019 by Craig Wallis in Marketing
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70…

Dawn of the #Hashtag


Published on Tuesday, 21 May 2019 by Victor Koaho in Marketing
Victor Koaho, IMC (Integrated Marketing Communications) Lead at The MediaShop Modern technology is really something to marvel at, it brings a multitude of people into a conversation in an instant. People who don’t even know each other and have never…

Have we forgotten the power of why?


Published on Tuesday, 14 May 2019 by Isla Prentis in Marketing
Isla Prentis, Business Unit Manager at The MediaShop For those of you who have read The Hitchhikers Guide to The Galaxy … the answer to the Ultimate Question of Life, the Universe, and Everything is 42, as calculated by the…

Are we laying bricks or buying media?


Published on Tuesday, 30 April 2019 by Muhle Hlabano in Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a…

One size does not fit all


Published on Tuesday, 23 April 2019 by Maggie Pronto in Marketing
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or…
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