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Posts in:Marketing

Ubiquitous DOOH


Published on Tuesday, 11 June 2019 by Craig Wallis in Marketing
Craig Wallis, Business Unit Manager at The MediaShop In the Out of Home industry, I am always amazed at the vast number of media owners who place digital screens into a multiplicity of environments. There must be at least 70…

Dawn of the #Hashtag


Published on Tuesday, 21 May 2019 by Victor Koaho in Marketing
Victor Koaho, IMC (Integrated Marketing Communications) Lead at The MediaShop Modern technology is really something to marvel at, it brings a multitude of people into a conversation in an instant. People who don’t even know each other and have never…

Have we forgotten the power of why?


Published on Tuesday, 14 May 2019 by Isla Prentis in Marketing
Isla Prentis, Business Unit Manager at The MediaShop For those of you who have read The Hitchhikers Guide to The Galaxy … the answer to the Ultimate Question of Life, the Universe, and Everything is 42, as calculated by the…

Are we laying bricks or buying media?


Published on Tuesday, 30 April 2019 by Muhle Hlabano in Marketing
Muhle Hlabano, Business Unit Manager at The MediaShop When thinking about this blog in the midst of the daily humdrum, the story of the three bricklayers came to mind as an inspiration to be shared. A man came across a…

One size does not fit all


Published on Tuesday, 23 April 2019 by Maggie Pronto in Marketing
Maggie Pronto, Media Strategist at The MediaShop Personalisation in advertising communication is a key part of the consumer journey. Consumers want a unique connection in exchange for their time, but they’re also concerned about how brands use their data. Or…

Are brands living up to client expectations?


Published on Tuesday, 16 April 2019 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop I am not sure about you, but there is an underlying feeling that the world’s equilibrium is not quite balanced at the moment. I think this is abundantly evident in South Africa’s…

The impact of corruption on your media rand


Published on Tuesday, 09 April 2019 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising Carl Sagan once said: "One of the saddest lessons of history is this: If we've been bamboozled long enough, we tend to reject any evidence of the bamboozle. We're no longer interested…

Culture Cure


Published on Tuesday, 02 April 2019 by Sean Sullivan in Marketing
Sean Sullivan, Business Unit Manager at The MediaShop Marketing lessons are everywhere – even at The Cure concert. The Cure in Jozi! One of my all-time favourite bands. I simply couldn’t pass up this opportunity. So I packed my passport…
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