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Posts in:Marketing

The Frog in the Pot


Published on Tuesday, 11 December 2018 by Chris Botha in Marketing
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all A famously made meal in the beautiful country of France is “ Cuisses…
Craig Wallis, Business Unit Manager at The MediaShop We are all aware of the fact that we get bombarded with hundreds of advertisements every day courtesy of our exposure to numerous media. Just this morning I was on Pinterest reading…

Brands are so much more than just a logo


Published on Tuesday, 06 November 2018 by Jedd Cokayne in Marketing
Jedd Cokayne, Business Unit Manager at The MediaShop. As consumers start to think about their Christmas purchases and where they’re going to find the additional money to buy those presents the kids wrote to Father Christmas about, retailers start to…

Once more with Meaning


Published on Tuesday, 25 July 2017 by Maggie Pronto in Marketing
Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We've heard it all before: "our consumers are distracted"; "they are multi screening"; "there is too much clutter"; "ad avoidance is on the rise". Yes of…

Does advertising need to catch up with the internet?


Published on Wednesday, 10 May 2017 by Avtaar Mohanlall in Marketing
Do brands need to understand their influencers? Avtaar Mohanlall, Digital Media Strategist at The MediaShop says "Hell Yes!" Word of Mouth is probably one of the oldest and most trusted methods of marketing because there’s nothing like a good recommendation…

Walk a mile in your consumer’s shoes to discover the pot of gold!...


Published on Wednesday, 03 May 2017 by Louise Hefer in Marketing
I’ve been in a few meetings over the years where it became very evident that a lot of teams, whether public relations, creative agencies, media agencies or even in marketing, are just not familiar with the mindset of the very…

YouTube's Ad Controversy And How It Affects You


Published on Tuesday, 25 April 2017 by Kevin Ndinguri in Marketing
YouTube and Google hit with controversy and advertisers are not happy Kevin Ndinguri, Business Unit Manager at The MediaShop YouTube was recently hit with major controversy. Advertisers noticed that their ads were shown alongside inappropriate videos, this included content that…

Traditional media not dead YET for Millennials!


Published on Tuesday, 18 April 2017 by Laiza Zikalala in Marketing
Traditional media is not dead for Millennials - yet! Laiza Zikalala, Business Unit Manager at The MediaShop According to Consumer Barometer, Millennials don't go online, they LIVE online. Some 90% of 16 to 34 year-olds go online daily. What do…
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