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Posts in:Economics

Maximising ad value in a tough economic climate.


Published on Thursday, 25 February 2016 by Jedd Cokayne in Economics
It’s that time of the year again when many agencies have finished writing strategies, budgets have been finalised and discount commitment negotiations have started. Based on media inflation and the potential economic outlook for the year, this area is more…

Economists, marketers and doomsayers – it’s as clear as mud


Published on Monday, 13 July 2015 by Jedd Cokayne in Economics
As a generally happy-go-lucky sort of person I like to stay away from reading matters around politics, economics and religion. Politics and religion are always a bone of contention, so let's leave them alone! But because I deal with finding…

First quarter ABC’s - read all about it!


Published on Friday, 06 June 2014 by Tumi Mokgadinyane in Economics
South Africa has seen some of the most newsworthy times over the past six months. Newsrooms have been buzzing and even those who don’t normally read have probably picked up a print publication or two. Events have certainly got us…
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