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Posts in:Digital

The myths of Programmatic


Published on Monday, 01 June 2015 by Dylan Roberts in Digital
If something in media can be automated, chances are it will be. In the early days of RTB (real time bidding) we started this process with display ads but social, search, mobile and video have all since been added, and…

The state of digital in South Africa


Published on Monday, 18 May 2015 by Richard Lord in Digital
New media! That is how many people still refer to digital. But my question is how can something that has been around since the mid 90s (if not earlier) still be referred to as "new media"? What does digital have…

Five Digital Trends for 2015


Published on Monday, 26 January 2015 by Dylan Roberts in Digital
I came across an awesome article written by Beverly Macy for SayDaily.com which outlines five up-coming trends in digital for 2015. I have made some edits and added some of my own takeouts to localise the data, but here's the…

The Cascade of Data


Published on Saturday, 22 November 2014 by Tumi Mokgadinyane in Digital
It's important to take a step back and understand that data is data. Whether you're using AMPS's 'any research' function to filter out insights, looking at consumer behavioural and attitudinal views, or using it to simply put a media strategy…

Seven deadly sins of Programmatic


Published on Friday, 12 September 2014 by Dylan Roberts in Digital
Cadreon, the digital planning and buying solution that integrates technology and data to deliver targeted audiences online, is the 'saving grace of a failing digital plan, the silver bullet that magically turns visitors into leads'. Or is it? Though programmatic…
The (online) media world is changing fast - really fast. Blink and you might miss it. We are living in exciting times where buying efficiency, campaign measurability and performance are no longer just buzz words but now actually achievable! Technology…

“Digital Video – what are we really talking about?”


Published on Friday, 28 March 2014 by Andrew Dabbs in Digital
One has to ask the question. Why aren't media planners embracing yet the convergence of media? Using all the screens and opportunities to gain exposure for TV executions that costs millions to produce? I have tried to resolve video and…
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